OH! Design Studio created the craft beer branding and bottle packaging design for a leading wine and liquor retail store chain in Mumbai, India.
CLAP is the custom-made in-house craft beer of Maisonz, Mumbai’s swanky experiential liquor store by Living Liquidz. Branding company OH! Design Studio gave CLAP its brand identity and created the beer growler bottle label designs.
CLAP Beer Branding And Logo Design
This beer logo design illustrates that sometimes simplicity is the best policy. CLAP is a simple minimalistic typographic logo, lending great visibility and the desired personality to this beer brand. The clever use of foiling within the typography, as well as the subtle use of UV spots around it on the beer label adds a nice touch on the bottle.
About The Beer Packaging And Bottle Label Design
Take a closer look at the beer label design and you’ll notice that the central design element is inspired by the trunk line of the long draw draft beer system.
As you’ll see, our team developed a distinct look for each variety. At the top end of the trunk line are playful illustrations of the flavors, bringing to life the craft beer flowing from keg to tap! Really, this beer packaging design captures each flavor’s spirit in its label.
The addition of the details like the subtle design of cityscape at the bottom adds a layer of modern vibe to these designs.
The labels feel great in the hand with the effect of metallic color tones of the base along with the premium foiling. Overall, the composition, textures and tone of voice of these craft beer labels give a rather premium, up-scale feel.
While it’s the quality of the beer that will get people to keep coming back, playing with creative design can entice customers to pick up the drink. And CLAP being packaged in growlers, which are portable beer containers, the bottle branding adds extra marketing power. As the customers happily take the bottles home with them, these growlers serve as miniature billboard for the client, thus boosting brand recall.
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For more information contact:
OH! Design Studio
About OH! Design Studio
OH! Design Studio is a Mumbai-based branding & design agency.
Founded in 2006, OH! Design Studio is an integrated branding and digital marketing agency with a passion for launching, re-branding and accelerating brands. Our goal is to create lasting and meaningful relationships between our client’s brand and their audience through distinct brand experiences.
At OH!, we believe that design has the power to change behavior. We excel in designing the visual language brands need to tell their story.