Office branding case study: OH! Design Studio weaves branding & inspiration in client’s office space.
Internal branding for the team is as important as the brand experience for customers.
When your own people live the brand vision, customers are much more likely to experience the company in a way that’s consistent with what you’ve promised.
To bring the brand alive for employees, the most obvious place to begin is the company’s physical space.
OH! Design Studio is a Mumbai-based branding agency. At OH!, we believe that in obvious or subliminal ways, every space @ workplace can help people interact with the brand in meaningful ways. Here are some of the reasons why we think like that.
Why office branding matters?
- Space branding in office builds a sense of belonging for employees. In other words, when we align the space with the color palette, graphic language and typography, it creates a unique brand image and fosters a sense of place.
- Workplace branding gives an opportunity to align both new and existing employees with the internal brand message.
- A branded environment tells a story, therefore supporting a common vision and mission.
- Office branding serves as a reminder to the internal audience and as an introduction to the visitors about what the company does and what they stand for.
- In addition to above advantages, environmental graphics helps in fostering creativity at the workplace.
Office branding design objectives
Client: Dura Roof Pvt. Ltd.
Location: Guwahati, Assam
A legacy that spans several decades in the steel trading, Dura Roof and Dura Ultima having their hub in Assam are now inching up their efforts and setting up their footprint into the roofing and shutter industry in India.
With the client relocating its office premises to a new building in Guwahati, they commissioned OH! Design Studio as the environmental graphics design company to maximize the brand expression in the physical space. In other words, they tasked us to cohesively integrate the brand with the interior environment throughout the workplace.
Our team worked out the following design objectives:
- Demonstrate brand cohesiveness.
- Reflect core values.
- Above all, strengthen the business connect with employees and visitors.
Weaving branding and inspiration in the office space
Visually, we used a clear framework of messaging, graphics and brand expression throughout the space.
1. Illustrating the corporate vision
From the beginning of this office branding project, our design team was brainstorming about creative ways to showcase the corporate vision. With this illustration at the entryway, we were able to set the tone for the corporate office.
It depicts a city which is protected and secured with roofs and shutters in the brand colors of Dura Roof and Dura Ultima.
Above all, this illustration holds deep meaning for the company. That’s because it reflects their vision to keep the living space of their customers safe and secure.
2. Promoting the brand identity and core values
We integrated the core values with the interior’s in the form of fittings, quotes and messages on the pillars.
For instance, check out this wooden installation. The letters of ‘TRUST’ were etched with the company’s philosophy at the entryway leading to the senior management’s floor remains a distinct feature of the work space.
In addition, we further decided to highlight the company’s DNA in the conference room. Therefore, for installation, we got the DNA text etched onto the acrylic sheet, highlighted by the letters ‘DNA’ in the form of cut-outs in the brand colors.
3. Inspiring the employees
We designed custom graphic illustrations for every room of the senior management team in office, reflecting the personality of the occupant in terms of their idols and inspirations.
Similarly, we installed motivating quotes which were spread across the office floor to boost the morale of the team to deliver their best on a daily basis.
4. Way-finding made easier
Our creative team chose unconventional room names for cabins, and work areas like ‘Grow’ for finance, ‘Talent’ for HR, ‘Execute’ for CEO, etc.
In addition, our team used free flowing linear patterns on UV films spread across all the floors to lend a sense of harmony to the work culture of Dura Roof and Dura Ultima.
In conclusion, we were able to leverage the office space to influence the way our client’s employees and visitors experience the brand.
This office space branding case study was originally published in Sign & Graphics magazine. Click here to view full case study.
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For more information contact:
OH! Design Studio
About OH! Design Studio
OH! Design Studio is a Mumbai-based branding & design agency.
Founded in 2006, OH! Design Studio is an integrated creative and digital agency with a passion for launching, re-branding and accelerating brands. Our goal is to create lasting and meaningful relationships between our client’s brand and their audience through distinct brand experiences.
At OH!, we believe that design has the power to change behavior. We excel in designing the visual language brands need to tell their story.