OH! Design Studio delivered a holistic restaurant brand experience that celebrates authentic North Indian food with an urban twist.
Urban Roti is an Indian Grill and Bar in the heart of Singapore, creating an informal yet sophisticated style of dinning and with a contemporary twist. When the owners decided to open this restaurant, they turned to OH! Design Studio, a full-service branding and design agency as we had worked for the client’s Kailash Parbat restaurant branding in India, among other projects.
Restaurant Branding Case Study
Urban Roti provides a classic combination of dishes from India, with emphasis on North Indian cuisines, created with diversity and innovation. Our graphic designers worked closely with the client to develop branding that complement the concept. The graphics needed to be warm, contemporary, but also suitably sophisticated, to convey the quality of cooking and the style of dining.
Combining urban experience with Indian staple, URBAN ROTI, tells a story in two words. The name evokes good times, wholesome authentic Indian food with a modern twist.
Core to Urban Roti’s concept is their contemporary settings with menus that are tailored to incorporate unique yet authentic Indian culinary technique and that needed to reflect in the branding.
We designed everything from menu to restaurant interiors with Indian imagery and elements, incorporating warm orange tones balanced with brown color. The restaurant brand’s Indian essence is highlighted with rolling pins adorning the wall, colorful glass water bottles and framed postcard, among other things. All of these elements hark back to the food, which is an authentic interpretation of Indian cuisine.
Suffice it to say, the concept of this restaurant branding is a celebration of North Indian culture.
You might also be interested in: Case study of office branding in India. OH! Design Studio was commissioned as the environmental graphic design firm to maximize the brand expression in the physical space.
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OH! Design Studio
About OH! Design Studio
OH! Design Studio is a Mumbai-based branding & design agency.
Founded in 2006, OH! Design Studio is a branding and design agency with a passion for launching, rebranding and accelerating brands. Our goal is to create lasting and meaningful relationships between our client’s brand and their audience through distinct brand experiences.
At OH!, we believe that design has the power to change behavior. We excel in designing the visual language brands need to tell their story.
Images courtesy of Urban Roti.