CLAP
Mumbai’s spirit bottled in every pour
CLAP delivers a fresh, smooth, and easy-drinking experience. Social and contemporary, its clean finish and balanced flavour make it more than just a beverage - it's a lifestyle choice, perfect for relaxed gatherings, vibrant nightlife, and any moment that calls for an uncomplicated yet elevated drink.
We crafted a distinctive brand identity from the ground up. We began with a name that captures the spirit of freshness, energy, and sociability. These qualities are inherent to the draft beer experience. Building on this, we designed a packaging system that feels contemporary, bold, and instantly recognisable. It balances visual impact with a clean, premium aesthetic. Every element was carefully considered, from typography to colour and material expression. Each reflects the brand’s easygoing yet elevated personality.
Services: Naming, Packaging
A minimalist typographic logo with foil and UV spot detailing gives the brand a premium yet approachable identity, while a subtle cityscape motif nods to its Mumbai roots.
